Mar 16, 2020
Welcome back 20/20 Money Community to another episode. Well,
unconventional times call for unconventional strategies. Some of
you may have financial-related questions about what’s going on
right now in the markets. Whether you’re a new investor and this is
your first “taste” of volatility or you’re a seasoned investor on
the brink of or in retirement, it’s times like these that
questions, concerns, or doubt can creep into our psyche and
mindset. I wanted to let you know that we’re going to be hosting a
“town hall” type meeting/webinar on Wed, March 18th at 8pm EST to
talk through some investing-related perspectives of what’s been
happening in the financial markets. This is what it will NOT be: I
will not pretend to know when the fluctuations in the market will
end, I will not hold myself out as an epidemiologist or infection
dx specialist—I’ll be coming at this purely through the lens of how
to think about the recent events of the market, try and put some
context around is based on what history has told us the way markets
react to these events, and we’ll also open it up for questions as
well with the ability to anonymously submit questions. If you’d
like to submit a question beforehand, please do so by emailing
podcast@integratedpwm.com.
All questions will be read aloud anonymously on the recording and
I’ll answer them as best I can.
With that being said, let’s move on to today’s episode. My guest on
today’s show is Dr. Ryan Gustus. Ryan is a partner in Eyecare
Associates of Bluffton, IN and also a co-founder of Lensquote, a
resource that helps ODs and their team increase contact lens annual
supply sales in their practice. In our conversation we spend time
talking about Ryan’s path to partnership in the practice and the
genesis of Lensquote. Ryan shares how the software evolved from a
simple Excel spreadsheet with a few macros into a visually
appealing web-based platform that helps patients and ODs understand
the total net cost breakdown of contact lens options. We also take
a few related digressions down the path of leadership, task
delegation, why the idea of selling as an optometrist is a
perfectly normal and necessary mindset to master (instead of
thinking of it as sleazy or “sales-y” in the traditional
sense).
As a reminder you can get links to all the resources discussed in this conversation by heading to our website at www.integratedpwm.com and clicking on the Learning Center.
And with that introduction, I hope you enjoy my conversation with Dr. Ryan Gustus.
Epsd 37: Buying and Growing a Successful Rural Optometry
Practice
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